Bespoke event experiences using the language of art and design to tell a story and create memories.
ALLBRIGHT DIGITAL & CLUB MEMBERSHIP EVENTS
BEAUTY POP-UP FOR SPACENK
EVENT CONCEPT DESIGN, BUDGETING & PREDICTED SALES
An event design proposal for SpaceNK based on their 'Summer Beauty' campaign that launches in 2022. I chose the La Mer brand to work with on this event. The proposal looked at the customer profile, marketing and communications strategy, moodboard of the event space including styling, experiences, and production. Based off the moodboard, I drew up a layout and floorplan for the event. I then looked at the logistics of all the activities and timings along with the budget and predicted sales proposal.
DRINKS RECEPTION FOR THE BRITISH FASHION COUNCIL
VENUE SOURCING AND BUDGET ADMINISTRATION
A research project for The British Fashion Council. This involved researching and contacting prospective venues for a drinks and canapé experiences for BFC partners, members and industry professionals. The three potential venues selected included Annabele's Mayfair, Shoreditch House and Tower Bridge. This presentation analysed the concept, focusing on the goals and objectives as well as the budgets that would need to be considered for the execution of this.
SOHO STAYCATION EVENT FOR SISTER LONDON
CONCEPT DEVELOPMENT AND CAMPAIGN DESIGN
I was given a brief to create a speculative concept based on current trends and cultural activities in one of Sister Londons destinations. The concept chosen was based on a soho staycation. I designed the event branding and came up with the 'Costa del Carnaby' concept which was based on the creation of a holiday in Carnaby. This was inspired by the COVID travel restrictions, therefore transforming Carnaby into a different country experience. The event would include multiple tropical, holiday-inspired activities and activations such as themed food stall from around the world, giant postcard photo opportunities, oversized sun loungers and bespoke 'Costa Del Carnaby' souvenir stands.
'INSIGHT DAY' DIGITAL WEBINAR
WEBINAR MANAGEMENT AND POST EVENT ANALYSIS
Insight Day; a free live webinar series that provides businesses focused and current tools in data, marketing, Google Analytics as well as branding, video and SEO. I have been involved in the logistics of setting up the webinar on Zoom and attendee management. On the day of the webinar I ensured that all expert speakers are aware of timings and rehearsals. I looked after any attendee questions via the live chat box. After the event I would analyse the feedback survey result, making necessary improvements as per suggestions and ensuring customer satisfaction with the content, experience and time.