Bespoke event experiences using the language of art and design to tell a story and create memories.
ALLBRIGHT DIGITAL & CLUB MEMBERSHIP EVENTS
BEAUTY POP-UP FOR SPACENK
EVENT CONCEPT DESIGN, BUDGETING & PREDICTED SALES
An event design proposal for SpaceNK based on their 'Summer Beauty' campaign that launches in 2022. I chose the La Mer brand to work with on this event. The proposal looked at the customer profile, marketing and communications strategy, moodboard of the event space including styling, experiences, and production. Based off the moodboard, I drew up a layout and floorplan for the event. I then looked at the logistics of all the activities and timings along with the budget and predicted sales proposal.
DRINKS RECEPTION FOR THE BRITISH FASHION COUNCIL
VENUE SOURCING AND BUDGET ADMINISTRATION
A research project for The British Fashion Council. This involved researching and contacting prospective venues for a drinks and canapé experiences for BFC partners, members and industry professionals. The three potential venues selected included Annabele's Mayfair, Shoreditch House and Tower Bridge. This presentation analysed the concept, focusing on the goals and objectives as well as the budgets that would need to be considered for the execution of this.
SOHO STAYCATION EVENT FOR SISTER LONDON
CONCEPT DEVELOPMENT AND CAMPAIGN DESIGN
I was given a brief to create a speculative concept based on current trends and cultural activities in one of Sister Londons destinations. The concept chosen was based on a soho staycation. I designed the event branding and came up with the 'Costa del Carnaby' concept which was based on the creation of a holiday in Carnaby. This was inspired by the COVID travel restrictions, therefore transforming Carnaby into a different country experience. The event would include multiple tropical, holiday-inspired activities and activations such as themed food stall from around the world, giant postcard photo opportunities, oversized sun loungers and bespoke 'Costa Del Carnaby' souvenir stands.
'INSIGHT DAY' DIGITAL WEBINAR
WEBINAR MANAGEMENT AND POST EVENT ANALYSIS
Insight Day; a free live webinar series that provides businesses focused and current tools in data, marketing, Google Analytics as well as branding, video and SEO. I have been involved in the logistics of setting up the webinar on Zoom and attendee management. On the day of the webinar I ensured that all expert speakers are aware of timings and rehearsals. I looked after any attendee questions via the live chat box. After the event I would analyse the feedback survey result, making necessary improvements as per suggestions and ensuring customer satisfaction with the content, experience and time.
FOOD AND DRINK AWARDS CREATIVE
CREATIVE CONCEPT VISUALISATION
Food and drink event creative presentations designed to map the customer journey. The narrative looked at showcasing the Food and Drink industry as a fashion spectacle. As fashion transitions from each season, we wanted to showcase the importance of seasonality in food. From catwalk presentations of the winners and finalists, sensory walls and luxury bar stations with flavours of each season this story showcased a beautiful narrative. I was responsible for the designs and bringing the event to life visually as well as researching new and innovative ideas and leading on the creative brainstorm session. Unfortunately this event did not go ahead due to COVID-19.
BUSINESS AWARDS CREATIVE
CREATIVE CONCEPT VISUALISATION
Business event creative presentations designed to map the customer journey. This project looked at designing a tech influenced experience. The awards recognise the achievements of the best in business by creating a platform to launch their new products and ideas. A future focused experience bringing together long-established and emerging businesses. The idea behind the design is the showcase the award ceremony almost similar to a product launch party exhibiting exclusivity and luxury. I was responsible for the designs and bringing the event to life visually as well as researching new and innovative ideas and leading on the creative brainstorm session. Unfortunately this event did not go ahead due to COVID-19.
AWARD CEREMONIES EVENT DAYS
EVENT MANAGEMENT
I have been involved in the planning and execution of Norfolk and Suffolk Tourism Awards 2020 as well as the internal Archant Awards. For the Tourism Awards, I was responsible for leasing and management of sponsors and attendees ensuring each individual feels valued, preparing content and marketing materials, working with given budgets, researching venues, catering, production and event hire companies. In addition to this, on event days I would work front of house to ensure the smooth running of event day, catering to each persons needs when required and ability to answer any questions.
MINI WELLNESS RETREAT
RESEARCH AND CREATIVE DEVELOPMENT.
A self directed project focused on the creation of a wellness platform 'Superself' and a series of events beased on the theory by Dr Bill Hettler and the six wellness dimensions. The first event took place at vegan restaurant 'Erpingham House' in Norwich. the event targeted the 'zen mum' audience. The day included yoga & meditation, motivational talk with Carly Rowena, essential oils workshop, tea and massages and goody-bags. Imagery below showcases planning of the platform and event launch, from looking at the customer profile, designing one of six campaign videos to primary research, floor plans and asset generation.
THE EVENT DAY: Below are the images and video from the event executed live for an intimate number of attendees.
BOOK LAUNCH EVENT
EVENT STAGE DESIGN AND EVENT MANAGEMENT.
I was responsible for the liaising with book publisher for "Where's My Happy Ending by Mother and Papa Pukka a.k.a Anna Whitehouse and Matt Farquharson. I also created the social media assets to advertise the event for WeGotThis. Additionally, I organised the Jarrold's department store venue who kindly offered for us to use their home products the design the stage. I later created the mockup of the stage, I wanted the design to reflect the colours of the book and the personalities of the authors, which were vibrant, happy and bright colours. On the event day, I put together the stage design and book signing area and ensured the smooth running of the day. I was also responsible for socials and mini interviews for socials in the green room with the authors. We were sponsored by St Giles Gin who provided the drinks for the evening.