From innovative marketing strategies to social media (Instagram, TikTok, Facebook) content creation.
BLAKELY DESIGN APPROACH
CONTENT CREATION for QUORN UK (Instagram)
Commissioned by QUORN to create content for their new sandwich range; trialed in corner shops and university cafes. Working with a photographer, purchased props and scouted a location to create still motion videos and well as photos. I created a range of GIFS to sell the product to the target audience of students and young people ages 16-25
CONTENT CREATION for PrimEVIL Scare (TikTok)
Created TikTok content for Norfolks Biggest Scare Attraction, PrimEVIL. I grew the TikTok from 0 followers to 1600 in 2 weeks (see chart below). This amongst other marketing resulted in the 3 week long event to sell out completely. The TikTok were designed to sell the 5 different haunt attractions as well as the food and beverage outlets on offer.
CONTENT CREATION for ROARR! (Instagram & Facebook)
ROARR! is one of the largest dinosaur theme parks in the UK. The goal with this instagram account was to help soften the content. Before, the content has been sales led, which is important however I wanted to incorporate soft yet distruptive content that the audience could resonate with and learn something from. This included 'The Dino Dictionary' series as well as 'Dippy's Good News' which showcased great Park reviews in a fun way, from the eyes of one of the Park mascots, Dippy. Promotional content was also created by embed video into still images, promoting Park offers in a fun way. The instagram account content creation always followed the ROARR! brand guidelines, making it more fun and colourful- matching the brands' ethos and values. Over 90 days, the brand gained 500+ more followers organically compared to 3 months before that.
ROARR! Dinosaur Park MARKETING STRATEGY
A marketing campaign proposal for ROARR!'s week long Halloween event. The campaign looked at different' marketing strategies and outputs. From ideas that include celebrity collaboration as well as focus on sustainability. The aim of the campaign was to increase awareness of the ROARR! brand and to increase followers on social media.